Announcing the new Bonfire! Come try out a better way to design and sell custom tees!


Digital Marketing Manager

← View all careers is transforming the way people fundraise with high-quality custom shirts. As a leading online fundraising site, we've helped thousands of causes and organizations raise millions of dollars by selling their own custom shirts – and we’re just getting started.

We have an amazing opportunity for an experienced, creative, and analytical marketing professional to join our fast-growing platform and make it grow even faster.

As our Digital Marketing Manager, you'll be a critical member of our Richmond-based team and will own driving new users to our platform, conversion rate optimization, A/B + MVT testing, and managing our growth initiatives. You’ll need to be an experienced digital marketer, plus have the technical chops to implement various growth initiatives.

What you’ll be doing:

  • Using your creativity and experience to identify and test growth opportunities
  • Leading our growth sprints and documenting the results
  • Managing growth of all user acquisition channels
  • Working with our marketing team to implement various projects and strategic initiatives

What you’re all about:

  • You like getting under the hood and asking “why?” and “what if…”
  • You are a stat junkie, and couldn’t imagine a world without analytics
  • You wish you could A/B test everything in life
  • You’ve got the grit and determination to finish what you start
  • You take ownership in your work, even if everything doesn’t go as planned
  • You’ve marketed SaaS platforms, ecommerce sites, web/mobile apps, or your own product
  • You’re the scrappy, entrepreneurial type who isn’t afraid to take risks to make things happen
  • You love learning new things and trying new tools/tactics, even when it falls well outside of your comfort zone

What we are looking for:

  • 3+ years experience in digital marketing
  • Deep understanding of paid advertising, SEO, email marketing, and other user acquisition channels
  • Strong technical background with working knowledge of HTML/CSS and Javascript
  • Strong design skills with proficiency in Photoshop/Sketch/Illustrator
  • Experience running A/B + MVT and CRO tests with tools like Optimizely/VWO and Unbounce
  • You are very familiar with modern analytics platforms such as Google Analytics, Mixpanel, Heap, etc.
  • You have the ability to read and comprehend technical documentation (such as API docs)

You’re in good company (with a good company). We offer:

  • Competitive compensation with excellent insurance benefits, PTO, Apple devices, and more
  • A positively amazing workplace culture with lots of happy hours, group trips, lunchtime games – as well as plenty of free apparel, snacks and perks
  • An environment to grow your skills, learn new technologies and tools, and to challenge yourself (and have a lot of fun doing so)
  • A true 40 hour work week (no evenings, no weekends, no holidays, ever)
  • The chance to make a real impact in the company’s growth and history
  • An opportunity to help make a difference in thousands of people’s lives


Richmond, VA


Full time


Mid-level (1-3 years)