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Redefining Race Day

I’ve made no secret of my disdain for the standard race-day shirt; you know, the gaudy one that’s sort of thin and crunchy and typically ill-fitting.  How many of you really wear those shirts again in public?  It’s sort of like the bride-to-be choosing a bridesmaid dress because her friends will “definitely be able to wear it again one day.”  Let’s face it, they won’t…  Don’t get me wrong, I love a freebie as much as the next guy, but I’d much rather come home with something stylish and wearable to commemorate my participation a cool event.

Before you know it, winter will be behind us and we’ll start gearing up for race season.  I’m not talking NASCAR, I’m talking fundraisers.  Everywhere you turn there’s a 10k to support one great cause and a triathlon to support another.  A fun run for the kids, a 5k walk for the non-runners, a mud race for the folks who like to get dirty.  They’re nationally known events like Susan G. Komen’s Race for the Cure.  They’re local favorites like RVA’s beloved Monument Avenue 10k.  No matter where they are or how big they get, they’re all fun and support wonderful causes and organizations.

These events are made great because of YOU and your dedication to the particular cause.  As participants you want to do everything you can to raise funds for your event, but we all know that can be tough.  So we were super impressed when a group of ladies in New York decided to get creative and use BonfireFunds to not only raise money for their local Race for the Cure event, but also to unify their team.  They raised money for Komen and looked fantastic walking as a group in their comfy, high quality “b brave” t-shirts.   Every race team should display such unity!

Make your presence known at your next 10k!  Take some of the work out of your fundraising efforts, and then meet up on race day to show your collective, creative, and cohesive support for the cause at hand.  And the best part?  You’ll want to wear your shirt again and again.  I think that’s known as a win-win…  B Good this weekend!